The concept is linked to its mountainous range, the emblematic Fajã da Caldeira do Santo Cristo and the famous cheese of São Jorge. At its base is the form of the island of São Jorge, highlighted by several important places (such as the Forest Park of Sete Fontes, the natural arch of Velas, the Pico da Esperança, the Fajã de São João, the Ilhéu do Topo and the viewpoint of Fajã dos Cubres) through hooks, symbolizing the mountain range that originated the island. The metal plate marks two locations: the Fajã da Caldeira do Santo Cristo and the factory that produces the cheese of São Jorge.